Where marketers tell the stories behind the strategies that led to amazing work.

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Uber. Extending the consumer brand into a B2B world
Uber. Extending the consumer brand into a B2B world

We talk about taking aspects of the brand that can extend and others that need to be augmented.

 
 

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Greg Hahn and Nicole Parlapiano on Tubi's new work
Greg Hahn and Nicole Parlapiano on Tubi's new work

The perfectly weird campaign suggests that if it's in you, it's in here.

Three planners get their favorite Super Bowl ads tested (hilarious)
Three planners get their favorite Super Bowl ads tested (hilarious)

What happens when planners hear how their favorite spots tested?

Procell's B2B reframe: from price to buy to cost to replace
Procell's B2B reframe: from price to buy to cost to replace

Taking a premium-priced, low awareness brand into a low consideration category needed a reframe.

 

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